Privacy Policy
Information for: Website Visitors
Information on the processing of personal data pursuant to Articles 13–14 of EU Regulation 2016/679
Data Subjects: Website Visitors
ERLA SRL “HOTEL DELLE MUSE”, as Data Controller of your personal data, pursuant to and in accordance with EU Regulation 2016/679 (hereinafter referred to as “GDPR”), informs you that the aforementioned regulation provides for the protection of individuals with regard to the processing of personal data and that such processing will be based on the principles of fairness, lawfulness, transparency, and the protection of your privacy and rights.
Your personal data will be processed in accordance with the legislative provisions of the aforementioned regulation and the confidentiality obligations therein.
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Purposes and Legal Basis of Processing
Your data will be used for the following purposes related to the execution of contractual or pre-contractual obligations:
Technical and functional access to the website (no data is retained after closing the browser);
Advanced browsing purposes or customized content management;
Statistical and analytical purposes regarding navigation and user behavior;
Service bookings;
Public relations.
Your personal data may also, with your consent, be used for:
Marketing and advertising purposes.
Providing data for the above purposes is optional, and any refusal does not compromise the continuation of the relationship or the appropriateness of the processing.
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Processing Methods
Your personal data may be processed as follows:
By electronic means using third-party software systems;
Temporarily in anonymous form.
Each processing operation is carried out in compliance with Articles 6 and 32 of the GDPR and through the adoption of appropriate security measures.
Your data will be processed only by personnel expressly authorized by the Data Controller, including:
Front desk staff;
Programmers and analysts;
Administration office staff.
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Data Communication
Your data may be disclosed to external entities for proper management of the relationship, including, but not limited to, the following recipients (all duly appointed Data Processors):
ERLA SRL “HOTEL DELLE MUSE”
Via Tommaso Salvini 18 – 00197 Rome (Italy)
Tel: +39 06 8088333 – VAT No. 00911551000
Certified Email (PEC): info@pec.hoteldellemuse.com
Third-party services involved:
DoubleClick: Advertising service, targeted advertising, analytics/measurement, content personalization, optimization.
Google Analytics: Targeted advertising, analytics/measurement, optimization.
Google: Fonts and Maps.
YouTube: Advertising service, targeted advertising, analytics/measurement, content personalization, optimization.
Data dissemination: Your personal data will not be publicly disclosed.
Your personal data may also be transferred, solely for the purposes mentioned above, to the following countries:
EU countries;
United States.
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Data Retention Period
In compliance with the principles of lawfulness, purpose limitation, and data minimization under Article 5 of the GDPR, the retention period for your personal data is:
Limited to the time necessary to achieve the purposes for which the data was collected and processed for contractual execution;
Limited to the duration of the services provided;
Limited to the time required by law or necessary to achieve the stated purposes;
Limited to the duration set for each type of cookie.
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Cookie Management
If you have doubts or concerns about the use of cookies, you can always intervene to prevent them from being set or read—for example, by changing your browser’s privacy settings to block certain types.
Since each browser (and often different versions of the same browser) may differ significantly, you can find detailed instructions on the procedure in your browser’s help section.
For an overview of how to manage cookies in the most common browsers, visit: www.cookiepedia.co.uk.
Advertising companies also allow users to opt out of receiving targeted ads if desired. This does not prevent cookies from being set but stops the use and collection of certain data by those companies.
For more information and opt-out options, visit: www.youronlinechoices.eu.


